After many years, Microsoft has finally introduced it’s own version of website analytics. Clarity is a new visual behavior analytics tool that does things different from Google Analytics. So far, I don’t think Microsoft’s Analytics program will compete with Google Analytics. On the contrary, Microsoft Clarity may fill holes that Google Analytics and Matomo leave
Measuring digital marketing campaigns for a nonprofit organization can be a daunting task. You want to first begin with the key performance indicators that are important to your organization. I have listed six website measurements that should be a starting point in your analytics process. If you are using an analytics program like Google Analytics
