Jodie MasonSearch Engine Marketing | Specializing in Google Ads (Adwords) Advertising For Nonprofits| Digital Media Strategist

Serving the Memphis, Tennessee Metro Area

I am a Google Adwords Grant Specialist focused on helping nonprofit organizations setup, manage, and optimize their Google Ads Grant accounts. As a digital marketing strategist, I have to know the differences between a regular paid Google Ads account and Google Ads Grant account.

I also have to bring other skills to the table such as Search Engine Optimization, optimizing websites, and technologies that makeup a successful digital campaign. As a nonprofit, you now have the $10,000 per month ad spend, but what do you do with it? And how to you maximize effectiveness? How do you remain in compliance with Google Ad Grant terms,conditions, and policies? Do you have the the time and resources to manage the account?

Well, as Google Ads Grant Specialist, I know the answers to those questions. I can leverage the free advertising with Google’s Adwords Grant to build your nonprofit’s marketing strategy. I not only help nonprofits, but all businesses with lead generation, developing funnels, and finding an content strategy.

I also have experience with paid Google Ad accounts in the following industries: nonprofit organizations, mental health, construction {home improvement, roofing ,etc} , and real estate.

Digital marketing has become a PASSION. I have learned Search Engine Optimized (SEO), web design and development (HTML, CSS, PHP). But I also utilize other tools such as: Facebook Ads, Bing Ads, keyword building, WordPress, Magento, Google Analytics, and Google Webmaster Console, and so many more.

Three other areas I also use my skill set are content writing, grant writing, researching, and planning.

Education:

University of Memphis | Master’s in Public Administration with a concentration in Nonprofits   | Degree year : 2017

University of Tennessee at Chattanooga| Bachelor’s Degree with Concentration in Psychology |  Degree year: 2003

I obtained a degree in Psychology with a focus on mental health. I apply the knowledge learned at UT Chattanooga in various ways. First, I gain an understanding of human behaviors, reactions, and perceptions. Second, my professors taught me to love and embrace research. I love to read whether it’s a journal article, a fiction book, or a teaching myself a new skill using the vast amount of resources available online. Lastly, learned to love statistics and numbers. I was educated to look at data from various prospective. I have a drive to understand how things work or a correlated.

All of this culminates into a vast knowledge based on education received from UT Chat! Go MOC!!!!


Certifications:

Google Ads Search Certified

Google Analytics Individually Qualified


Digital Media Specialist

Freelance Marketing Jul 2018 – Present

Deliver end to end Search Engine Marketing (SEM) with Google Ads Grant program. FUNCTIONAL ROLE: Google Ad Grant Account Management.

RESPONSIBILITIES:

  • Manage Google Ad Grant accounts in accordance with Google Ads standards.
  • Build and optimize campaigns (keyword research, writing text ads, performance analysis of campaigns, create & implement ad extensions, creating negative keyword lists).
  • Work within client’s marketing goals to deliver stellar ads. Coordinate and communicate with management and external teams to improve Google Ad Grant campaigns (landing pages, Search Engine Optimization, etc).
  • Consistent maintenance of accounts to ensure all of Google Ad Grant policies & guidelines are met.
  • Setup conversion tracking using available methods (Google Tag Manager, Analytics, or Ads Conversion Tags).
  • Utilizing Google Analytics, ad campaigns are monitored for performance with various site metrics (conversions, bounce rates, time on site).
  • Google Analytics optimization includes adding advance data points (importing external data, configuring Google Analytics to measure clicks on external links, and custom dimensions and metrics).

Owner-High End Boutique

January 2011-2015