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Microsoft Introduces Clarity – It’s New Analytics Feature

What Is Microsoft Clarity? After many years, Microsoft has finally introduced it’s own version of website analytics. Clarity is a new visual behavior analytics tool that does things different from Google Analytics. So far, I don’t think Microsoft Clarity Analytics program will compete with Google Analytics. On the contrary, Microsoft Clarity will fill holes that

Top 6 Key Performance Metrics to Measure For Your Nonprofit’s Website

Measuring digital marketing campaigns for a nonprofit organization can be a daunting task. You want to first begin with the key performance indicators that are important to your organization. I have listed six website measurements that should be a starting point in your analytics process. If you are using an analytics program like Google Analytics

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