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Geofencing For Nonprofits: A Guide For Marketing & Non-Marketing

I took a poll on Linkedin about geofencing for nonprofits in the Social Media for Nonprofit Organization group. The survey ran for two weeks to give enough time for people to see and respond. Albeit, only seven people answered the geofencing survey, it gave a tiny bit of insight about the state of geofencing as

Market Segmentation For Nonprofit Organizations

What if you could spend less energy, money, and time on marketing campaigns? Customer segmentation can assist a nonprofit organization with all three and potentially increase the Return on Investment (ROI). Segmentation enables marketing campaigns to direct targeted messages to an audience that could potential mean higher conversions for your nonprofit. For example, if your

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