Plan content with a free content marketing brief created for nonprofits. It’s thirty-two pages and outlines the concept of content planning from formulating topics to goal setting and keyword planning.
According to the Nonprofit Times less than 50% of nonprofits have a digital marketing strategy. Jodie Mason does freelance digital marketing for nonprofit organizations. She assist nonprofits with conceptualizing and implementing search engine marketing strategies. She specialized in Google Ads Grant for nonprofits and Google Analytics setup.
Large corporations have unlimited resources to promote their products and services. But, most nonprofits are at a disadvantage. Most nonprofits lack the financial and human resources to create and develop a marketing strategy.
Nonprofit digital marketing can help organizations grow their audience and cultivate people into long lasting supporters. Digital marketing can assist nonprofits with finding volunteers. People want to volunteer, but nonprofits make volunteering a tedious task. Measure your volunteer recruiting strategy with digital marketing. Find new donors and funders who align with the nonprofit’s mission.
The second way nonprofits benefit from digital marketing is being able to brand the organization across owned, earned, and paid media. Social media channels like Facebook, Tik-Tok, Instagram, and Twitter offer tons of opportunities to connect with people in real time. Social media algorithms change constantly, but nonprofits who deliver engaging content to their target audience win with organic social media traffic.
Digital marketing for nonprofits should not exist in a closed loop. Communications and fundraising teams can work harmoniously to create fundraising campaigns that meet or exceed fundraising goals. However, you need a digital marketing plan to reach the goal.
Start your digital marketing journey for your nonprofit by learning from an expert. The lessons will empower you to dive deep into creating actionable content. Cultivate lasting relationships by creating valuable content.
The topics are in-depth and the journey will not be easy. So get ready to learn. Find the strength in your nonprofit’s voice by delivering stories that drive action. Build a stronger nonprofit organization by giving your employees the tools to make social change. Grow your nonprofit by expanding your reach.
Most small nonprofits don’t have the resources to commit to training or hiring a digital marketing strategist. Jodie learned digital marketing from owning her own small business and working with other nonprofits. She devoted years to educating and practicing her skills in many areas of digital marketing. As the industry continues to grow, Jodie has moved with the times. Her areas of specialty are:
If you don’t have time to learn, you can hire Jodie as a digital marketing consultant for your nonprofit organization. She can assist with developing a marketing plan to full implementation.
A digital marketing strategist plans a marketing strategy based on the goals the nonprofit would like to achieve. The plan can align with fundraising goals but will not lay out a fundraising plan. Jodie can assist with connecting and building relationships with people on social media or through the website.
There are more than five different digital marketing strategies nonprofits can undertake. Depending on your budget and goals, Jodie will map the best digital marketing plan for your nonprofit. It’s critical to narrow down the organization’s goals to have success in marketing.