Google Ads Grant Specialist | Digital Marketing
For Nonprofit Organizations

Find Out About Services

Grab A Free Content Marketing Brief

Plan content with a free content marketing brief created for nonprofits. It’s thirty-two pages and outlines the concept of content planning from formulating topics to goal setting and keyword planning.

Services Provided To Nonprofits

  • Google Ads Grant Management For Nonprofits
  • Google Analytics 4 Upgrade
  • Search Engine Marketing
  • Search Engine Optimization
  • eCommerce

What You Can Do With Google Ad Grant

  • Boost Awareness For Your Organizations Cause Increase Website Traffic
  • Drive User Engagement
  • So Much More

Nonprofits Need A Digital Strategy

According to the Nonprofit Times less than 50% of nonprofits have a digital marketing strategy. Jodie Mason does freelance digital marketing for nonprofit organizations. She assist nonprofits with conceptualizing and implementing search engine marketing strategies. She specialized in Google Ads Grant for nonprofits and Google Analytics setup.

Large corporations have unlimited resources to promote their products and services. But, most nonprofits are at a disadvantage. Most nonprofits lack the financial and human resources to create and develop a marketing strategy.

How A Nonprofit Can Benefit From Digital Marketing

Nonprofit digital marketing can help organizations grow their audience and cultivate people into long lasting supporters. Digital marketing can assist nonprofits with finding volunteers. People want to volunteer, but nonprofits make volunteering a tedious task. Measure your volunteer recruiting strategy with digital marketing. Find new donors and funders who align with the nonprofit’s mission.

The second way nonprofits benefit from digital marketing is being able to brand the organization across owned, earned, and paid media. Social media channels like Facebook, Tik-Tok, Instagram, and Twitter offer tons of opportunities to connect with people in real time. Social media algorithms change constantly, but nonprofits who deliver engaging content to their target audience win with organic social media traffic.

Digital marketing for nonprofits should not exist in a closed loop. Communications and fundraising teams can work harmoniously to create fundraising campaigns that meet or exceed fundraising goals. However, you need a digital marketing plan to reach the goal.

Leave a message and tell Jodie how she can assist you.

Start your digital marketing journey for your nonprofit by learning from an expert. The lessons will empower you to dive deep into creating actionable content. Cultivate lasting relationships by creating valuable content.

What lessons will I learn about digital marketing?

The topics are in-depth and the journey will not be easy. So get ready to learn. Find the strength in your nonprofit’s voice by delivering stories that drive action. Build a stronger nonprofit organization by giving your employees the tools to make social change. Grow your nonprofit by expanding your reach.

What are the knowledge areas I will learn about for my nonprofit?

Most small nonprofits don’t have the resources to commit to training or hiring a digital marketing strategist. Jodie learned digital marketing from owning her own small business and working with other nonprofits. She devoted years to educating and practicing her skills in many areas of digital marketing. As the industry continues to grow, Jodie has moved with the times. Her areas of specialty are:

What else does a Digital Marketing Strategist Do?

If you don’t have time to learn, you can hire Jodie as a digital marketing consultant for your nonprofit organization. She can assist with developing a marketing plan to full implementation.

A digital marketing strategist plans a marketing strategy based on the goals the nonprofit would like to achieve. The plan can align with fundraising goals but will not lay out a fundraising plan. Jodie can assist with connecting and building relationships with people on social media or through the website.

There are more than five different digital marketing strategies nonprofits can undertake. Depending on your budget and goals, Jodie will map the best digital marketing plan for your nonprofit. It’s critical to narrow down the organization’s goals to have success in marketing.

BLOG POSTS

Twitter For Nonprofit Organizations: How nonprofits can use Twitter to build an audience.

Twitter has evolved as the go-to communication tool for industry leaders because your message lives in real-time. Followers can respond to messages on anyone’s public tweet without having a connection. It’s one of my favorite tools to connect with people in the SEO community in real-time. I also gain a ton of knowledge and insight

Can a nonprofit make money?

Nonprofits can make money. Read to find out how about some of the most well known nonprofits. An example of the wrong way for a nonprofit to make money is also highlighted.
image

What Nonprofits Need To Know About Search Engines: People Are The Heart Of It All

Introduction – I wanted to extend the Search Engine Optimization Guide I created for nonprofits. I intentionally left out a ton of information. This podcast goes into the important piece SEO’ers tend to leave out the conversation. People are the heart of search engines. Billions of queries are performed through the largest search engines. But

Why Do Nonprofits Need A Website?

Nonprofits need a website as a part of their marketing strategy. If you exclusively use social media channels, then you don’t own the the site. If a social media platform decides to shutter it doors – Google+- then any content created will probably lost forever. Facebook Changed The Game – It’s Now Pay To Play
image
image

Geofencing For Nonprofits: A Guide For Marketing & Non-Marketing

I took a poll on Linkedin about geofencing for nonprofits in the Social Media for Nonprofit Organization group. The survey ran for two weeks to give enough time for people to see and respond. Albeit, only seven people answered the geofencing survey, it gave a tiny bit of insight about the state of geofencing as

Headless WordPress

WP Engine announced Atlas, its new headless WordPress product line. WP Engine’s Atlas is a complete headless WordPress platform, enabling exponentially faster dynamic sites with the flexibility and security that comes with headless solutions. According to Umbraco, two thirds of agencies tasked with developing websites and other digital content platforms use headless content management systems
image