Learn How Google Ads & Search Engine Marketing Can Help Your Business With:
- Increasing Sales
- Finding More Leads
- Growing Your Website Traffic
- Strengthening Brand Consideration
- Expanding Brand Awareness
- Reaching Your Target Customers
Work with a Google Ads Certified Specialist!!
Paid Search Engine Marketing can be scary and costly if not done correctly. If you are on the hunt for a Google Ad Specialist to manage small ad budgets starting at $2,000 per month, campaign audits, or ad restructuring or rebuilding, then read on. Looking for to hire a local search engine marketing service in Memphis? Contact me today!
Search Engine Marketing Services
Microsoft Advertising (formerly Bing Ads )
The Microsoft Search Network has an estimated 7.5 billion searches per month. Like most Pay Per Click Services, you can set a max daily budget. It’s estimated that Bing Search has 26.3% of Search Share for desktop.
Google Ads Search, Remarketing, Display, Youtube, & Shopping
Google has the largest search reach at 92% share of the global search engine market and handles 3.5+billion searches per day. It’s the smart option to begin your search engine marketing campaigns.
What is Search Engine Marketing?
Search engine marketing (SEM) is one type of online marketing where your ads are promotion in search engines. Your ads typically show up on the search engine result pages, Youtube, and partner networks. Google Ads is form of Search Engine Marketing. Pay per click (PPC) or search engine marketing helps increase the visibility of a websites but is not the same as organically ranking in Google by using Search Engine Optimization. SEM and SEO are two different types of marketing, however both go hand in hand.
You cannot have a strong search engine marketing strategy without search engine optimization. Unlike organic ranks, Google Ads allows you to bid on keywords, so your ads have a higher probability of showing above Search Engine Results.
Businesses in Memphis can use search engine marketing to reach local searchers or extend their reach globally. Find the right people for your business with search engine marketing!
What is PPC?
SEM targets people actively looking for services. It’s a unique and simple marketing strategy. You only pay when your ads are clicked or pay per click (PPC). Google Ads is one of many pay per click services available for businesses. Depending on your business category, then not all PPC platforms are a best fit. However, Google Ads is a top choice because of the shear number of people using Google Search.
For instance, someone is searching for lawn care services in Memphis. Google Ads cans surface your advertisement so that it can drive leads to your lawn care business. If you want your business found in Google Search you can use SEO, which takes time, or Search Engine Marketing to get your business found faster.
Seasonal businesses can ramp up search engine marketing campaigns right at the beginning of the season and pause campaigns during slower months. Google Ads can even be structured to fit local Memphis weather (yes even weather). For instance a lawn service can start advertising in February with warm up campaigns and then significantly ramp up in March to find new customers. In slower months, campaigns can easily be paused without worrying about advertising cost.
Cost per click or CPC is a pricing strategy many publishers use to value the cost of click on advertisement. You will only pay when the ad is clicked. There are other pricing models such as CPM that are used for Youtube advertising. Google Ads let’s you set a max amount you are willing to pay for each click. Your max cost per click (CPC), the estimated number of clicks, and other factors will be used to determine a minimum monthly budget.
For example, your business only wanted to target searchers in the Memphis area with a location radius of 100 miles. Depending on your service industry, you can set demographic targets. You can set a max cost per click of $5 per click for example. A maximum daily budget can also be set at $100 per day. There are several factors that are linked to your cost per click. It’s important to work on your landing page copy to ensure higher quality scores so the the ad will have a lower CPC.
What is Cost Per Click (or CPC)?
What’s the Most Important Part of Search Engine Marketing?
Undoubtedly, the most important part of Search Engine Marketing is keyword research. Part of a Google Ad’s specialist job is to understand your industry trends. If you have ever struggled to find the right keywords for your landing pages, then Google Ads can help you surface the searches that drive relevant and profitable traffic to your website. Google Ads specialist spend hours and days with cultivating keyword list for their clients.
You may own a local women’s boutique and want to drive traffic to your location or ecommerce website. Google Ads can help you find local searchers. Local retail businesses in Memphis have the unique ability to make deeper connects with local shoppers. Retailers can even extend their ecommerce reach by using Google Shopping. Take advantage of Google Ads to find the searchers who can impact your local small business.
There are a ton of display networks. But none have the reach of Google Ads, which reached an estimated 90% of websites. In retargeting your Google Ads Specialist will define audiences that can either be imported or setup with Google Analytics. Your Google Ads specialist will help you dive into your analytics account and other marketing data to understand who has visited your website.
Retargeting allows you to target individuals who did not make a conversions with a certain time frame. Remarketing allow your business to show targeted display ads to the user. You can provide incentives for the user to comeback and encourage them to make a purchase or conversion. If you only offer local services, the ads can be targeted to individuals in the Memphis area.
How does Remarketing Work With Google Ads?
Why Google Ads vs. SEO?
Search Engine Optimization (SEO) takes time to see a real Return On Investment (ROI). While your business or nonprofit waits for that ROI, you still need a comprehensive marketing strategy to drive leads today. That’s were Google Ads can help. Search Engine Marketing (SEM) can assist your business or nonprofit connect with the right audience at the right time.
Online marketing works because you are meeting the customer or client as they are searching. You can deliver branded messages by offer discounts, increase sales of products or services, and find new leads.
Small Business SEM with Google Ads
Google Ads is perfect for small businesses with small budgets. You can set a minimum daily budget and target the keywords that matter to you. You also have the ability to use targeted campaigns such as Display Advertising or Re-marketing to connect with users. Have a creative mindset? You can use Youtube Advertising to reach the platforms 2+ billion users to drive brand awareness. You can geotarget to specific locations, times, and so much more!
Geolocation (geotargeting) targeting the smartest way to target your local audience in Memphis. Local food trucks or restaurants can target mobile users or searchers within a target zone around the business. Google Ads allows business to track around a static business location or zip code.
Choose the right Google Ad & Search Engine Marketing Expert
Gain the assistance of Google Ad Expert to assist your small to medium size businesses and nonprofits with a range of marketing services including but not limited to:
- PPC campaign setup & management
- Campaigns with lead generation in mind
- Search engine discoverability for a website
- Keyword research & Competitive Analysis
- Monthly Reporting
- Conversions tracking (bottom level marketing funnels)
- Budget Optimization
- Campaign Optimization
If your business has a hyer-local focus, Google has several ways to drive more leads to your business. Contact me if you need a local Search Engine Marketing Service.
If you have never used Google Ads and need to understand cost, there is no fixed answer. Pay per click cost/prices vary depending on the industry and competition.
If you have never had an account, then you will pay a one time setup fee plus the cost of ad spend. Thereafter, each month you pay a for Google Ads advertising cost plus a monthly management fee.
If you want professional management of your digital ad campaigns, then contact me today. I will get back with you in 2-3 business days.
If your operate or work for a nonprofit organization, please see Google Ad Grant Management Services.
Contact me today to get a Google Ad’s Consultation. Fill out the form and I will get back with you as soon as possible. Thanks!