Do you want to dig into your Google Analytics data, but don’t know where or how to start? Get the insights you need from your analytics account to improve your digital marketing strategy and improve your nonprofit’s website.

If you need to optimize your nonprofit’s website for fundraising, don’t rely on hunches. You need solid data.  Grow your organization to determine where your e-Commerce conversions are most profitable. Google Analytics can provide that information.

The basic installation of Google Analytics provides a significant amount of information. However, the standard implementation is not that feature rich. You probably don’t know that Google Analytics can be a powerful force for your marketing and content strategy . But here’s the catch:

The standard code lacks some advance features and you need someone who is knowledge about the advance features to get the most out of Google Analytics.

So, move past basic out of the box Google Analytics code to better features.

 

 

Nonprofit marketing does not exist in a closed tunnel. Nonprofits need to know where their donors have interacted with the organization’s content, social media platforms, and marketing to measure performance. Return on Ad Spend and Return on Investment are critical when seeking funding sources for marketing.

You get a Google Analytics Individually Qualified specialist to assist your organization breath life into your analytics reporting. Contact, Jodie today!