Big brands are partnering with national nonprofits to deliver positive women inspired messages. Proctor and Gamble connects with users on many levels: ethnic, cultural, and even causes we care about.
This year P & G ‘s brand Olay + Girls Who Code have teamed up for an initiative that spans both social media (Twitter) traditional commercial advertising, and on site digital marketing. Cause related marketing done right can benefit both a nonprofit organization and the brand.
Olay’s campaign helps raise funds for Girls Who Code plus show’s the brands interest in getting women into coding. Check out the Twitter tweets at #MakeSpaceForWomen. For Every tweet of #MakeSpaceFor Women, P& G will donate $1 up to $500,000 to Girls Who Code.
Influential women such as Busy Phillipps, Lilly Singh, Nicole Stott, Taraji P. Henson and Katie Couric are featured in the commercial.
See the full Youtube commercial before it premiers for Super Bowl #2020.Since the Youtube Video has aired January 2020, it has had over 7 million views.
There are also other branded assets that are part of the campaign:
Note: All rights, acknowledgements, and congratulations to Badger & Winters who created #MakeSpaceForWomen marketing campaign. The campaign saw a tremendous amount of support from Twitter users on Super Bowl Sunday 2020.
This is NOT a campaign that I put together NOR was I part of this marketing campaign. I am not taking credit from the people who did.
Now, I can’t wait to analyze some data…..